G1 Goods Fall/Winter 2011 {Showroom Visit}

03/06/2011 § 2 Comments

Even though I’ve been impatiently waiting for summer’s arrival for what has seemed like an eternity, I’m somehow also excited about the G1 Goods Fall/Winter 2011 collection.  Can’t a girl have it all?

I was first put on to G1 back in March by Nico over at The Bengal Stripe, when he posted about the Spring/Summer 2011 collection.  From what I could tell from that campaign, I knew I immediately needed to investigate the line.  Billed as a “women’s clothing line that prides itself on providing timeless clothes for the modern woman with everlasting style,” I definitely noticed that the aesthetic was more than a little up my alley.  I was also very pleased to also find out G1 is based in my hometown of Los Angeles.

While I enjoyed the S/S line with its easy linen and soft cotton, I feel that F/W is where G1 really shines.  I’m a big fan of designer Yoonah Shoji’s attention to detail, use of interesting textures, and her inclination towards a look that feels like “city huntswoman”  for the colder months.  Shoji designs the kind of clothes that she would like to wear herself, and luckily enough she and I are of the same mind.  As someone who lives in a field jacket and adores patch pockets, tweed and elbow patches, is it any wonder I fell in love with this collection?

All images via G1. Photographer: Delaney Allen

While G1 is sometimes billed as “menswear for women,” I feel this description truly sells the line short.  I believe that Shoji’s designs are not inherently masculine or feminine, but a masterful balancing of what is conventionally considered as such.  Shoji creates truly timeless clothing that could be worn by a 13 year-old girl, her mother and her grandmother, alike.

I dropped by G1′s New York showroom to see the collection up close and personally, and as a result, G1 has me wanting to bundle myself up right. now.  Hmm, perhaps I should move to the southern hemisphere.  I hear Brazil is lovely…

Some of my favorites:

Field Marshal Coat

Co-ed Shirt

RAF Blazer

Messenger Blazer

Toggle Overcoat

PX Chino

G1 Goods : Webstore // Twitter // Tumblr // Facebook

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