The Pivot {St. John F/W 2012}

12/02/2012 § 2 Comments

While not my usual cup of tea, a few looks in the St. John Fall/Winter 2012 collection have definitely caught my eye, and I’m not sure how I feel about it. You see, I used to always equate the brand with rather boring “mature lady” fashions, but I realize that with their recent recruitment of spokeswoman Kate Winslet, and Angelina Jolie before her, they may be trying to pivot the brand a bit.  And I may be getting ever so slightly older.  Perhaps we are on a collision course to meet somewhere in the middle?  In any event, I like what I see.  What do we think?  1930s? Marlene Dietrich, perhaps?

All images via WWD.

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§ 2 Responses to The Pivot {St. John F/W 2012}

  • Anya Schmitt says:

    Pashaw about the “getting ever so slightly older” part! If you didn’t post these, I too would maintain the idea that St John is targeted towards the more mature audiences. But look at those pictures! I especially love the 3rd one! Beautifully timeless indeed. Thanks for sharing!

    • My pleasure, Anya!
      Haha, and thanks! Suppose I’m not ready for the retirement home just yet!
      So surprising. Suppose the real test is if they continue to be interesting next season.
      Thanks for stopping by!

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