27/07/2012 § Leave a comment
In an amazing tribute featuring the unmistakable words of Muhammad Ali, and interpretations by spoken word master Yasiin Bey (aka Mos Def) and talented Calligraffiti artist Niels Shoe Meulman, Louis Vuitton has created a captivating digital experience called The Greatest Words.
Ali, a world-class athlete who is best known for his colorful personality and strong commitment to his personal beliefs, receives a breathtaking multimedia homage that seamlessly unites past with the present, sport with art. When the trailer debuted last week, I was immediately transfixed by its use of newsreel footage (of course), but the experience itself — presented in Rounds 1 and 2 — is even better. Touching and immensely affecting, The Greatest Words will undoubtedly lead new generations to explore the inspiring life of Muhammad Ali.
Be sure to visit The Greatest Words.