Quite Continental

When two talented sisters-in-law, both inexplicably named Veronica Beard, launched their eponymous collection in fall of 2010 it was with a single, well-tailored blazer: “The Jacket.” In the seasons since, the line has blossomed into a full ready-to-wear collection — recently debuting their S/S 2013 at New York Fashion Week — with a strong foundation in familiar, iconic pieces.

I’m not sure how this line escaped me for almost two years, but upon first glance, I knew we would be fast friends — and when I read that the designers strive to create a “uniform” for the modern women, I upgraded that to very best friends.  Classic, yet also very contemporary, the Veronica Beard woman is effortlessly chic in clothes that are made to be lived in.  She’s a tailored city girl who highly values style, fit and comfort.

Before we get too lost in what’s to come for S/S 2013, I wanted to take a moment to share the F/W 2012 lookbook with you.  I only have one tiny complaint, and it has nothing to do with the clothes.  I’m not too terribly fond of those grey platform boots, but adore every single other thing.  The jackets and outerwear still stand apart as their very best work — the silk lapels on that blazer below?  The those luxurious fur collars?  The colors and textiles you can sink your teeth into?  Gorgeous, simply gorgeous.  And the best part?
You can get it right now.

All images via Veronica Beard.