20/05/2013 § Leave a comment
During my recent trip to Los Angeles, I had the pleasure of visiting with Whitney Bickers, the proprietress of Myrtle, a delightful boutique snuggled on a corner of Sunset Boulevard in Echo Park. Featuring independent female designers and an excellent selection of vintage clothing, as well as accessories, books and other assorted gifty items, this adorable little shop feels more like a clubhouse than mere retail experience, completely due to the amount of personal attention Whitney provides her customers. Shopping at Myrtle is akin to spending a leisurely time with a trusted friend, trying out all sorts of interesting designers and original pieces you may have never heard of before — almost like your personal, inside track to style.
Whitney and Myrtle first appeared on my radar via mutual friends Samantha Pleet and Lizzie Garrett Mettler, and while it may have taken awhile for us to connect in the non-internet world, I’m so glad we did. Aside from being one of the loveliest people ever (ever!), her path to opening Myrtle is certainly an inspiration. While working in the entertainment industry on the production side, Whitney came to the realization that what she was really dreaming of was having a store of her own. With no formal background in retail, but armed with some good advice, a tiny bit of luck and a whole lot of hard work, Whitney took a leap and opened in 2011. In the years since, this one-woman show has continued to evolve, expanding to e-commerce and one of my very favorite Instagram feeds, where Whitney tries on new store arrivals in the massive mirror you can see above, giving internet fans of Myrtle an early head’s up at stock that hasn’t made it to the webstore just yet — but the best part is that you can tell how much fun she’s having. And of course, when she wanted to turn the camera on me during our visit, I immediately insisted on a double mirror portrait of our own…
2213 Sunset Boulevard || Los Angeles, CA 90026 || (213) 413-0004