25/12/2011 § 4 Comments
In December of 1947, New York children could dial MUrray Hill 8-2205 and be directly connected with Santa Claus, to discuss their Christmas lists and other such business. The phone number was actually answered by a small staff of Santas at the world-famous toy shop F.A.O. Schwarz, which did not employ a costumed Santa because they felt it might disappoint some children. So fascinated by the prospect of a chat with Santa, some children wanted to talk all day.
To view the original article, which appeared in the
December 15, 1947 issue of LIFE, head here.