Dial MUrray Hill 8-2205 for Santa

25/12/2011 § 4 Comments

“Hello, Santa Claus.  How you feel?”  Jo Ann Ward, 3.

In December of 1947, New York children could dial MUrray Hill 8-2205 and be directly connected with Santa Claus, to discuss their Christmas lists and other such business.  The phone number was actually answered by a small staff of Santas at the world-famous toy shop F.A.O. Schwarz, which did not employ a costumed Santa because they felt it might disappoint some children.  So fascinated by the prospect of a chat with Santa, some children wanted to talk all day.

To view the original article, which appeared in the
December 15, 1947 issue of LIFE, head here.

The F.A.O. Schwarz Santas, hard at work.

All images via the LIFE Archive.
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